Tag Archives: Strategy

Nissan 370z – 2 continued …

As promised, we continue the coverage of 370z…

Going through the threads in the blogs on the feedback on the new 370Z, Nissan has achieved few particular objectives

  1. It has made the design more polarizing – either people like or not, there is no middle ground
  2. Design has become more aggressive – with new fangs in the air dam and the pointy two hook lights
  3. It has evolved over from 350z  – a la 911 type evolution, thus secured the core base of fans already in the market

I think, Nissan has succeeded well enough to protect the loyal following of 350z and create new.

The issue that I want to touch here is, that there are few brands who have followed an evolutionary approach over the years to reinvent themselves. ‘Classic’ is what can be easily attached to these brands because they were the first of the warriors out there fighting each day of their existence to create a space for themselves in the mind of the consumer.

In automotive history: Porsche 911, Royal Enfield, Harley Davidson or Coke in FMCG segment.

The forefather of 350z i.e. 240z was one such brands created in America. One of the strongest motivational drivers to bring  350z to America  by Nissan was to harness the emotion that still was inside the generation of drivers enthralled by the original, young boys getting a hand on their dad’s car or getting to work on a junk piece, reworking it, thus getting to love the car.

Nissan was looking for a revival in its fortunes in US, and 350z did the job.  Exterior designs and performance being one of the most critical  reasons for success or failure of a nameplate, 350 remained true to the philosophy of 240z -thus the results are there to see.

Hence, lesson: dont fix what aint broke…and 370z carries the baton.

Series will continue