EU internet usage report 2008

Mediascope Europe  and European Interactive Advertising Association have recently concluded a study surveying 6021 respondents to come out with unique insights into the lives of Europeans and the impact internet.

Key messages from the study were (Not mine)

  1. Internet users are increasingly net as a medium to enhance the lifestyle.
  2. Technology is impacting the way the people are using internet, like faster connections speeds and greater uptake of wireless is enabling consumers to access web through various locatios.
  3. 25-34 year olds are driving the digital growth in 2008. This provides an opportunity to the marketers to target into a largely untapped demographic, who are regarded as financially more secure and understanding and awareness of the products and services they want.

Incase you want to access the summary can leave a comment, i will

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