Mediascope Europe and European Interactive Advertising Association have recently concluded a study surveying 6021 respondents to come out with unique insights into the lives of Europeans and the impact internet.
Key messages from the study were (Not mine)
- Internet users are increasingly net as a medium to enhance the lifestyle.
- Technology is impacting the way the people are using internet, like faster connections speeds and greater uptake of wireless is enabling consumers to access web through various locatios.
- 25-34 year olds are driving the digital growth in 2008. This provides an opportunity to the marketers to target into a largely untapped demographic, who are regarded as financially more secure and understanding and awareness of the products and services they want.
Incase you want to access the summary can leave a comment, i will