Fly high in tough times – Singapore Airlines

There are few brands globally who would dare to do what the cirsumstances would dictate or permi, and those who do, create loyalty unsurpassed – is a cliched known fact.

Here is a video report by Martin Lindstorm on Singapore airlines one how they have contrary to the peers in teh industry who have been cutting the ameneties left right and center have created a new class of travel and trying to make most when other brand are hurting themselves the most. 

The link for the video report is given below.

http://link.brightcove.com/services/link/bcpid1370868150/bctid1501199821

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